Thoughtful strategies for seriously good business.

Doing nothing is easy. We help you do something. We turn big ideas into actionable plans that grow your business, build your brand, and create a meaningful impact.

Do Something.

At Good Thinking, we help founders and leaders harness their ideas and turn vision into reality. With deep experience in leading transformational change, we work alongside you to craft and implement solutions that create measurable, meaningful impact.

We're not just advisors—we're strategic integrators who translate big ideas into practical action. Whether you're transforming your business model, launching a sustainability initiative, or enhancing operations, we ensure your vision becomes reality through thoughtful strategy and hands-on execution.

From refining initial concepts to driving day-to-day implementation, we bring both creative thinking and execution expertise to every project. Because doing nothing is easy. We help you do something.

Think. Do. Done.

We’ve got our thinking caps on.

What We Do

Vision & Strategy Refinement

Big ideas deserve thoughtful execution. We help shape and refine your vision, turning bold concepts into focused strategies. By combining creative thinking with practical know-how, we help you identify which ideas will create the most impact—then make them happen.

We help sharpen your big ideas into focused, actionable strategies.
We identify which initiatives will create the most impact, then map the path forward.
We evaluate options and surface hidden potential in your business.
We tackle complex challenges with fresh thinking and practical solutions.

Strategic Integration

Bridging the gap between vision and reality. Every business decision shapes how people experience your company—from your team to your customers. We help leaders turn refined ideas into operational success by putting people at the center of transformation.

We translate high-level strategy into ground-level action.
We create clear roadmaps that turn ambitious goals into achievable steps.
We guide organization-wide change while keeping your team aligned and engaged.
We help leaders navigate and drive transformation effectively.

Operational Execution

Because great ideas need great execution. We provide hands-on support to turn plans into action, ensuring every step considers the human side of change. Whether you need a fractional chief of staff or project execution support, we're here to make things happen in ways that strengthen relationships and build trust.

We ensure your team is ready, willing, and able to embrace new ways of working.
We roll up our sleeves and help get things done.
We act as your strategic right hand to drive key initiatives forward.
We build buy-in and maintain momentum across your organization.

Done Thinking. Let's Do.

What Makes Us Different

We understand that big ideas come to life and lasting transformation happens through people. Every strategy we help to refine and make real and every project we execute, considers how it will impact your team, your customers, and your communities. This human-centered approach doesn't just make change easier—it makes it stick.

Success isn’t just about what your business does—it’s also about how it impacts people & the planet. This is the essence of what we do: a thoughtful approach that considers the experiences of employees, customers, and communities, and uses those experiences as a powerful driver of growth and transformation.

How We Think

Our Work

Turning Strategic Vision
into Shared Purpose

How do you align 150 senior leaders across a global organization while maintaining human connection in a post-pandemic world? This wasn't just about sharing information—it was about creating genuine engagement with company strategy.

Turning Strategic Vision into Shared Purpose
Challenge: How do you align 150 senior leaders across a global organization while maintaining human connection in a post-pandemic world? This wasn't just about sharing information—it was about creating genuine engagement with company strategy.
Approach:
- Designed immersive three-day experience
- Balanced strategic content with meaningful connection
- Created unique social impact activity using company products
- Built in metrics to measure both strategic understanding and engagement
Impact:
- Increased strategy understanding from 74% to 90%
- Improved alignment with priorities from 66% to 95%
- 100% of attendees reported meaningful colleague connections
- Built 10 playhouses for children with terminal illnesses
- 95% of participants reported enjoying the experience
Key Learning: Strategic alignment doesn't have to be boring. By combining clear direction with creative engagement, we created lasting impact that participants actually enjoyed.

From Strategy to Reality:
Transforming How Work Works

When a global pandemic forced an overnight shift to remote work, our client needed more than a temporary fix—they needed a complete rethinking of their work model. The challenge? Turn unprecedented disruption into strategic advantage by redesigning not just where people work, but how they work.

From Strategy to Reality: Transforming How Work Works
Challenge: When a global pandemic forced an overnight shift to remote work, our client needed more than a temporary fix—they needed a complete rethinking of their work model. The challenge? Turn unprecedented disruption into strategic advantage by redesigning not just where people work, but how they work.
Approach:
- Developed comprehensive Evolution of Work strategy through extensive stakeholder engagement
- Created and executed change management plan to support 7,500+ employees
- Designed and implemented $15M headquarters transformation
- Built engagement and support through consistent communication and leadership alignment
Impact:
- 95% employee satisfaction with new office experience
- 96% found new environment welcoming
- 93% agreed change was positive for company
- Successfully transformed traditional company into hybrid workplace
Key Learning: Effective transformation happens when you align strategy with human experience. By focusing on how people actually work—not just where they sit—we created change that stuck.

Making Human Rights Real:
From Policy to Practice

Developing a comprehensive human rights approach for a global publicly traded company meant more than writing policies—it required transforming how an entire organization thinks about and acts on its human rights responsibilities.

Making Human Rights Real: From Policy to Practice
Challenge: Developing a comprehensive human rights approach for a global forest products company meant more than writing policies—it required transforming how an entire organization thinks about and acts on its human rights responsibilities.
Approach:
- Conducted organization-wide human rights risk assessment
- Developed board-approved human rights policy
- Created implementation framework and tools
- Led executive-sponsored cross-functional working group
- Managed stakeholder engagement and communication
- Executed mandatory human rights disclosures
Impact:
- Successful delivery of first human rights disclosures for two publicly traded companies
- Enhanced corporate transparency and stakeholder trust
- Established clear framework for ongoing human rights due diligence
- Created scalable model for future initiatives
Key Learning: Complex change requires both high-level vision and ground-level execution. Success comes from making big ideas actionable.

It’s not always easy being green.

Sustainability isn't just another service offering for us—it's built into how we think about business transformation. Whether you're just starting your sustainability journey or looking to enhance existing initiatives, we help you create meaningful change that benefits your business, people, and the planet.