Doing nothing is easy. We help you do something.
Good Thinking exists because turning great ideas into reality can be hard on your own. We're here to make it easier. We combine creative thinking with practical execution to help businesses create meaningful change—for their people, their bottom line, and the planet.
Our Story
Good Thinking started with a simple observation: businesses often know where they want to go but struggle with how to get there. Whether it's implementing sustainability initiatives, transforming operations, or bringing big ideas to life, the gap between vision and execution can feel overwhelming.
Heather Lefebvre, who started Good Thinking, spent years leading transformational change in large organizations. She noticed something interesting: the most successful transformations weren't just about having good ideas—they were about understanding people, refining vision, and executing thoughtfully.
Heather built Good Thinking to be the partner she wished she'd had: strategic enough to help shape vision, creative enough to solve complex problems, and practical enough to actually get things done.
It’s not always easy being green.
Sustainability isn't just another service offering for us—it's built into how we think about business transformation. Whether you're just starting your sustainability journey or looking to enhance existing initiatives, we help you create meaningful change that benefits your business, people, and the planet.
Working With Us
How We Work
We Think Deep. We start by understanding your context, your people, and your goals. No cookie-cutter solutions here—just thoughtful strategies built for your reality. Though, we do love cookies, just FYI.
We Make It Real. Ideas are great, we named our company after them, but action is better. We transform creative concepts into practical, step-by-step solutions that solve real problems.
We Keep It Human. Serious work doesn't have to be boring. We bring professionalism with personality, making complex transformations feel manageable and maybe even fun.
Our Expertise
Vision & Strategy Development
Strategic Integration
Operational Execution
Sustainability Strategy & Implementation
Our Team
Who is us? We are sometimes one and sometimes many, we scale up as needed and bring in the talent and skills we need to have onboard to execute your specific projects.
Heather has a vast network of awesome humans, so even if you just need a referral, reach out.
What’s on
your mind?
Let’s discuss what’s in your head. We’re excited to work with you and turn your ideas into something big.
